The fast lane
to sold.
Stores we’ve moved
Take the fast lane.
Your market is a traffic jam. We put your store in the lane that isn’t.
Content that
moves metal.
We film at your store, cut it for every feed and post it every day. Your cars, your people, your offers.
Scroll to sold.
Six steps from someone scrolling past your ad to keys in their hand. Here’s who does what.
Beyond the lead
It’s not an ad spend.
It’s an asset.
Leads are the part you can count this month. Here’s what keeps paying after that, and why the stores that win treat marketing as an investment.
Lead gen is an expense. This is an investment.
Numbers that move metal.
Counted the way dealers count: units, leads and what each one cost.
Units moved
Leads delivered
Ad spend managed
Organic views a month
September 2026 · A Subaru store in Los Angeles County
Lease specials on Facebook and Instagram, video first. Every lead checked by text code and sent straight to their CRM.
Leads in the first nine days
Cost per lead
Phone numbers verified by text code
“I’ve been through four marketing companies in ten years, and Lane One is the first one I don’t have to manage. They show up, film, post, run the ads, and send a report I actually read. My team barely notices they’re here — except the phones ring more.”
K.G.
General Manager
“My worry was brand standards — one bad post and I’m on a call with the manufacturer. Lane One had our guidelines down from day one. The content looks like us, just better than we could’ve made it ourselves.”
E.ER
Principal
“They run our marketing like it’s their own money. Content every week, ads dialed in, every lead answered in minutes. We’re moving cars that used to sit.”
Arman J.
021 Auto
“Easiest vendor relationship we have. They fit into our process instead of forcing theirs, answer same-day, and fix things before we even notice. Less like an agency, more like our own department.”
David P.
Owner Broker
Start to finish. Done for you.
About Lane One
We don’t ‘do auto.’
We come from auto.
Lease, finance, pre-owned, trades, every brand on the lot. Lane One was built inside the car business, not bolted onto a generic agency. We scaled our own auto operation with content and ads before doing it for anyone else. Now we run marketing for dealerships and brokers, start to finish.
Everything your marketing needs. One team.
Pick the pieces you need, or hand us the whole department.
Premium and luxury stores
Selling Porsche, Mercedes-AMG or Lexus? There’s a lane for that.
A dedicated playbook for high-end stores: considered films, marque standards and a quieter kind of luxury.
Questions dealers ask.
Straight answers. Anything else, ask us on the audit call.
Who is Lane One, actually?
Do you understand dealer advertising compliance?
Our brand has strict image standards. Can you work within them?
How much effort is this for our team?
Will you make us change our systems or process?
How does pricing work?
How fast until we see results?
Let’s put your store
in lane one.
Book a free audit. You’ll get a straight read on:
Every ad running on your Facebook Page, and who pays for it
Where your Facebook leads go after the form
Your cost per lead against the market
The three fixes we’d make first
How it starts: tell us your priorities, we review your store, we agree the scope together, then we start.